The ❤️ of New YorK
Bloomingdale’s flagship wanted to cement its presence in a city forever in flux. How do you celebrate heritage without being bogged down in the past? Let the shoppers do the talking. Utilizing quotes from famous New Yorkers—Christy Turlington, Sarah Jessica Parker and Elaine Welteroth—the campaign (and newly minted tagline) spoke to the emotional ties shoppers had with the store, the beating heart of New York.
Brand: Bloomingdale’s I CW: Sasha Galkin, Trey Sager I AD: Mariko Futamura, Francine Dreyfus I CD: Sophia Tang, Desi Gallegos
