OPERATION SANTA

USPS received thousands of letters addressed to Santa every holiday season. Many came from children and families in need. Why couldn’t kind elves adopt these letters? To help USPS do more good during the holidays, we created a digital program from sign in to sunset page. In 2019, the letter adoption effort went nationwide and broke records by 600%.

Brand: USPS I CW: Sasha Galkin I AD: Nancy Zhu I ACD: Jane Kim | CD: Tony Jones & Daniel Carlsson