A NEW ERA BEGINS
As theaters shuttered in the face of a global pandemic, Warner Bros. had to pivot. On December 25, the studio made history by debuting Wonder Woman 1984 in theaters and on HBO Max the exact same day. To promote the premiere, we crafted a 360° campaign across dotcom, email, push, social, paid media, and search. Come Christmas weekend, WW84 became the top streaming release of the year.
Brand: HBO Max I CW: Sasha Galkin I SD: Trevor Grouss, Erica Lee I ACD: Justin Huff | CD: Matt St. Pierre
TRAILER
SOCIAL
